Join the Battle of Jericho

Little Jimmy Ziegler was only 7 years old, but I still remember it vividly, as if it were only yesterday. It was Grace Lutheran Church in Jacksonville, Fla. We were performing a More »

Don’t Run, We Are Your Friends!

Fasten your chin straps and check your seat belts, car people. The ride is about to begin, and there’s no turning back. Every party has to end sooner or later, and we’re More »

The Future Ain’t What It’s Cracked Up to Be

Excuse the bad English, but sometimes it’s just fun to say the word “ain’t.” It takes me back to my redneck roots, before I became the sophisticated, genteel socialite you know and More »

Thank you for attending my webinar today

THANKS FOR ATTENDING TODAY’S WEBINAR HERE IS THE LINK FOR THE REPLAY IF YOU’D LIKE TO SEE IT AGAIN OR SHARE IT WITH A FRIEND CLICK HERE FOR REPLAY The DealerOn Webinar More »

 

Sales Rock Stars Still Exist

In an era where manufacturers and hostile vendors are telling dealers to reduce salesperson pay plans, I can name 30 to 40 people off the top of my head who are making more than $40,000 a month selling cars. And they’re doing it in all kinds of markets.These individuals come from all backgrounds, are of different ages, have different makeups, and sell both imports and domestics. But they have two things common: They all became a brand within a brand, a dealership within a dealership. See, these individuals reach out to their communities and generate their own business and manage relationships and referrals. These individuals come from all backgrounds, are of different ages, have different makeups, and sell both imports and domestics. But they have

Grow or Die – “Teach At the Beach Part 2”

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Internet Battle Plan 22  

Join the Battle of Jericho

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Little Jimmy Ziegler was only 7 years old, but I still remember it vividly, as if it were only yesterday. It was Grace Lutheran Church in Jacksonville, Fla. We were performing a reenactment of the biblical story of Joshua at the Battle of Jericho for the entire adult congregation. We were dressed in robes and head dressings made of towels. Our parents thought we were cute and there were a lot of flashbulbs going off in their Kodak Brownie cameras. I was too young to be embarrassed. I remember thinking, “This is so cool!” Our performance went off without a hitch. We marched around the “city” made out of a packing crate seven times, singing and blowing our plastic horns. “Joshua fought the battle of

The New Stooges

If you don’t know who Larry, Curly and Moe were, you might be a millennial. Early in the morning or late at night when I’m scanning through the upper tier of cable channels, I still sometimes come across an old “Three Stooges” short. And I can’t turn away. These guys were masters of slapstick, an art form left over from the vaudeville era. Hard to say which one was the biggest idiot, but I think most fans will agree it was Curly, whose famous “n’yuk n’yuk n’yuk” laugh became a Stooges trademark. This comic trio was so absurd that you felt ashamed to admit you watched them. Of course you did, though. You couldn’t help yourself. The Three Stooges are long gone, but their legacy

Don’t Run, We Are Your Friends!

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Fasten your chin straps and check your seat belts, car people. The ride is about to begin, and there’s no turning back. Every party has to end sooner or later, and we’re overdue. All the signs have been flashing for months, but too many of us ignored them, and now the reckoning has arrived. It’s sort of like watching the flaming cattle run past in “Mars Attacks!” or hearing the oboe music from “Jaws.” You can tell some scary crap is about to go down. You can’t say I didn’t warn you. And after 41 years in the retail car business, it seems the industry has finally caught up with me. All the so-called experts, analysts, and other assorted clowns who were wearing party hats

The Future Ain’t What It’s Cracked Up to Be

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Excuse the bad English, but sometimes it’s just fun to say the word “ain’t.” It takes me back to my redneck roots, before I became the sophisticated, genteel socialite you know and love today. In researching this article, I read dozens of blogs and news items talking about the future of our industry. The overwhelming assorted collection of speakers, writers, reporters, and industry hacks are solemnly predicting cataclysmic changes that will soon shake the foundations of our industry as we know it. Your paradigms will come crashing down around your ears, driven by the Millennial Rebellion, and armed with handheld devices. Well, when it comes to future-casting in the car business, I think you’ll find I have the most impressive track record for accuracy —

Is Your Quick Lube Driving Away Business?

After 41 years in this business, I must admit I was naïve about dealership service when I visited my local Ford dealership for an oil change. After all, the sign on the building said “Quick Lane.” I was gobsmacked when they told me it would be a four-hour wait for a simple oil change. They spent a fortune building a manufacturer-approved, state-of-the-art quick lube, but there’s nothing “quick” about it. It is embarrassing to me that Valvoline Express can take a walk-in just about anywhere in the country and have them in and out in less than a half hour — and that’s if they’re busy. I knew this topic would require more research, so I called around and tried to schedule a simple oil

Thank you for attending my webinar today

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THANKS FOR ATTENDING TODAY’S WEBINAR HERE IS THE LINK FOR THE REPLAY IF YOU’D LIKE TO SEE IT AGAIN OR SHARE IT WITH A FRIEND CLICK HERE FOR REPLAY The DealerOn Webinar with Eliana Raggio today was a huge success… “Jim Ziegler Lays Out the Pathway to Management in the Car Business” VISIT OUR WEBSITE Jim and Debbie Ziegler are Bringing it To Chicago in May with two Dynamic Automotive Management Seminars: May 16th and 17th The Samurai F&I Seminar May 18th and 19th The Automotive Sales Manager’s Seminar No Matter What Your Level of Expertise or Experience, These Events Will Greatly Improve Your Numbers. Just starting out, or 15 years in the Box or on the Sales Desk… you’ll learn new closes, word tracts

Welcome to Saturation Nation

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It’s a new month and a new attitude in the car business, where sales have noticeably slowed down in recent weeks despite a rising economic tide. I keep trying to tell the industry that the two are not necessarily entwined. The issue here is good, old-fashioned saturation. You can’t keep on pumping 60 million new and used cars annually into a market that only has about 200 million qualified buyers. About every five years, it catches up with us, and all your customers seem to be driving a new (or newer) car. There are a limited number of new customers coming into the market. It isn’t crashing, not by any means. It’s just adjusting. Read the rest of my short article here on Auto Dealer

Convention and Super Bowl Hangovers

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It’s almost more than my heart can stand. As I sit here late at night in my darkened office, the Super Bowl is over and I am emotionally drained and stressed. A week before the big game, Debbie and I returned home from the NADA Convention in New Orleans, optimistic but concerned. I’m still trying to digest all the things we saw and heard at the convention. There’s a lot on my mind. I love pro football, but I didn’t watch for the majority of the season — that is, until I found out my Atlanta Falcons were favored in the NFC championship. When they beat Green Bay, I was gobsmacked with awe and amazement. If I had bet on the game, I’d have taken