AutoNation Reinvents Itself, Again

Jim Ziegler Wards Auto

For more than fifteen years we’ve watched AutoNation continually redefining their most recent redefinition.

Although I generally hold CEO Mike Jackson in high regard, watching the country’s top dealership chain reversing and reinventing itself has been amusing, probably because of the high level of seriousness and intensity those involved place on every move.

So, since the beginning I’ve found myself sneering and cheering as they launched every new initiative. You can’t argue with their successes unless you dissect their business-model efficiency to the level of each individual dealership. But Ziegler, their stock is soaring to record levels.

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