Category Archives: dealerELITE

FIGURES LIE WHEN LIARS FIGURE

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 

I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of “Attribution” and “Influence”.

“Attribution and Influence” are the new age ‘Buzzwords’ of deception some vendors are using to try to act as if they are still relevant and justify their outrageous unjustified prices for selling air to technologically challenged dealers.

Is “Attribution” real science or is it “Fake News”? The answer is YES and NO.

Read the whole article here on dealerELITE.