Jim Ziegler’s The Shape of Things to Come – 2016 Edition

Jim Ziegler’s The Shape of Things to Come – 2016 Edition

Jim Ziegler shares his thoughts about the future of the auto dealer industry at the annual Brady Ware Dealership Conference. More »

JIM ZIEGLER’S SALES MANAGER FORUM RETURNS!

JIM ZIEGLER’S SALES MANAGER FORUM RETURNS!

YOU THOUGHT THIS WAS NEVER GOING TO HAPPEN AGAIN RIGHT? ****************** ZIEGLER’S FAMOUS AUTOMOTIVE MANAGERS WORKSHOP The Dawg Sort of Promised to Debbie Ziegler that He Wasn’t Ever Going to Do This Again…. BUT, More »

Auto Dealer University

Auto Dealer University

AUTO DEALER UNIVERSITY If YOU need training in every department of your dealership, top level, relevant training, YOU need to call David Villa and get a demo on this incredible package. CALL More »

The Dawg and Villa

The Dawg and Villa

AUTO DEALER UNIVERSITY If YOU need training in every department of your dealership, top level, relevant training, YOU need to call David Villa and get a demo on this incredible package. CALL More »

Stupid Is as Stupid Does

Stupid Is as Stupid Does

When young Forrest Gump first met Jenny, sitting side-by-side in the school bus, she asked him, “Are you stupid or something?” To which Forrest replied, “Mama says stupid is as stupid does.” More »

 

Don’t Run, We Are Your Friends!

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Fasten your chin straps and check your seat belts, car people. The ride is about to begin, and there’s no turning back. Every party has to end sooner or later, and we’re overdue. All the signs have been flashing for months, but too many of us ignored them, and now the reckoning has arrived. It’s

The Future Ain’t What It’s Cracked Up to Be

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Excuse the bad English, but sometimes it’s just fun to say the word “ain’t.” It takes me back to my redneck roots, before I became the sophisticated, genteel socialite you know and love today. In researching this article, I read dozens of blogs and news items talking about the future of our industry. The overwhelming

Is Your Quick Lube Driving Away Business?

After 41 years in this business, I must admit I was naïve about dealership service when I visited my local Ford dealership for an oil change. After all, the sign on the building said “Quick Lane.” I was gobsmacked when they told me it would be a four-hour wait for a simple oil change. They

Thank you for attending my webinar today

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THANKS FOR ATTENDING TODAY’S WEBINAR HERE IS THE LINK FOR THE REPLAY IF YOU’D LIKE TO SEE IT AGAIN OR SHARE IT WITH A FRIEND CLICK HERE FOR REPLAY The DealerOn Webinar with Eliana Raggio today was a huge success… “Jim Ziegler Lays Out the Pathway to Management in the Car Business” VISIT OUR WEBSITE

Welcome to Saturation Nation

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It’s a new month and a new attitude in the car business, where sales have noticeably slowed down in recent weeks despite a rising economic tide. I keep trying to tell the industry that the two are not necessarily entwined. The issue here is good, old-fashioned saturation. You can’t keep on pumping 60 million new

Convention and Super Bowl Hangovers

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It’s almost more than my heart can stand. As I sit here late at night in my darkened office, the Super Bowl is over and I am emotionally drained and stressed. A week before the big game, Debbie and I returned home from the NADA Convention in New Orleans, optimistic but concerned. I’m still trying

Hire the Alpha Dawg!

HireTheAlphaDawg

Who Shot the Dealer?

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Historians have put the story to bed and closed the book. I say, however, that only the most ignorant and naïve among us could actually believe that a lone gunman — particularly a bitter, delusional nutcase like Lee Harvey Oswald — could have pulled off the assassination of President John F. Kennedy. I just read

Stop Flushing Those Ad Dollars

To be frank and borderline crude here, most of you dealers are pissing your money away. You are totally ineffective and inept with your advertising dollars. I’m told that automotive advertisers spent more than $4 billion on paid search in 2016. Most of that went to Google. From everything I’ve been able to glean, I

The Leads Are Weak

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Flash back to Alec Baldwin’s classic sales speech in “Glengarry Glen Ross.” Everyone remembers when Jack Lemmon said, “The leads are weak.” That was one of the most brutally tense scenes in movie history, ending with the famous line, “Coffee is for closers.” I have recently seen repeated instances where automotive lead provider representatives are