Serial Cadillac Buyer Miffed at GM’s Luxury Brand
Sometimes when you’re sailing in open seas on a clear star-filled night you forget to look out for icebergs.
Mary Barra is at the helm of theship speeding through unchartered seas. She’s competent, as is first officer Mark Reuss. But I have reservations about some crew members.
A lot of industry news buzz is that Cadillac’s in store for a big upheaval. No one says what exactly that means. Well, I’ll say it.
I have reason to believe the Cadillac Div. is preparing to disenfranchise many of its dealers. Regardless of the reasoning or motivation, it’s déjà vu all over again.
A Cadillac revival began in the late 1990s and continued until around 2005. The brand was exciting and edgy, capturing a younger demographic. I personally owned nine new Cadillac Escalades, two SRXs and one of the short-lived XLR sports car in the first 12 years of the new century. (I also owned seven Chevrolet Corvettes.)
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